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Piloting digital innovations to meet NextGen consumer demands
Hugo Boss AG
HUGO is the progressive brand of HUGO BOSS that has reached millions of customers worldwide since its inception in 1993. Driven by NextGen consumer demands and the rapid emergence of new competitors, the brand had to digitalize its entire operating model to remain competitive. Boldheart’s Founding Partner Kilian co-managed the business transformation as part of the transformation core team and helped the brand gain new relevance.